![](https://images.squarespace-cdn.com/content/v1/644c929f8602074e9b52c004/4e7cbebd-684c-4478-bebb-e2b9e5077901/unsplash-image-ETRPjvb0KM0.jpg)
CX Strategy and Service Design
In today's highly competitive market, investment in a well-researched CX Strategy and Service Design is what is crucial for longevity, differentiation and growth.
Customer Experience (CX) is the sum of all experiences customers have with a brand throughout the customer journey - from awareness to post-purchase engagement.
Service Design considers the journey in detail and ensures that every touchpoint is designed to facilitate a seamless, authentic and customised experience - meeting or exceeding customer needs and expectations, and in turn, building brand loyalty.
Let us help you with:
Customer Experience (CX) Strategy development
Custom research projects
Customer journey mapping
Persona development and utilisation
Customer Service Strategy development
Voice of the Customer (VOC) programs
Customer empathy programs
Research led product/service design and innovation
![Customer Personas](https://images.squarespace-cdn.com/content/v1/644c929f8602074e9b52c004/1685945155737-8998E7BZUDVVSG5TNPXX/Client%2BPersonas.jpg)
Customer Personas
![Customer Journey Mapping](https://images.squarespace-cdn.com/content/v1/644c929f8602074e9b52c004/5e229f03-a978-4cae-9bf2-ab17d5f44919/Customer+Journey+Maps.png)
Customer Journey Mapping
![Social Impact Assessment](https://images.squarespace-cdn.com/content/v1/644c929f8602074e9b52c004/1685945187876-K90ASLJXI9CHGB6UL1P2/Client%2BNeeds%2BSocial%2BImpact%2B.jpg)
Social Impact Assessment
![Client Surveys](https://images.squarespace-cdn.com/content/v1/644c929f8602074e9b52c004/1685945226342-02NC61I841QQY08T04FN/Client%2BSurvey.jpg)
Client Surveys
![Custom Research Projects](https://images.squarespace-cdn.com/content/v1/644c929f8602074e9b52c004/1685945391720-5UT2YNBOED6R6T3Y2DBO/Workbook.jpg)
Custom Research Projects
![Customer Segmentation Analysis](https://images.squarespace-cdn.com/content/v1/644c929f8602074e9b52c004/1685945135382-TQZIJ5KA384O11XWU6BJ/Client%2BSegmentation.jpg)
Customer Segmentation Analysis
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Strategic Communications Services
From copy writing, publications and content strategy to campaign management, speech writing, project and corporate communications.
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Graphic Design, Branding and Creative Services
Including logo, publications and presentation design, as well as creative campaigns that leverage the art of story telling.
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Customised in-house Brand, Communications and Culture Training, Tools and Support
From media, presentation skills and communications training to customer service training and the delivery of bespoke customer empathy programs.